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01Newsletter02Researches03Books about Content04Resources05Freelancers Opportunities06Freelancers Tools

Newsletter

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Researches

Digital Arabic Content white paper created by ContentME discusses the journey of the Arabic language's origins, the beginning, and its digital existence until today.

Books about Content

About book:

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.

With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:

  • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
  • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual
  • Memorable stories based on timeless themes build legions of eager evangelists
  • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
  • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz

Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them."

 

July 10, 2012
by Harvard Business Review Press

About the book:
Pete Barry outlines the fundamental tools needed to ‘push’ an ad into something exceptional. Structured to provide both a complete course and a quick reference,
it explores the creative process across traditional, interactive and social media.

Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 sketches specially produced by the author – also reinforce the book’s core lesson: that a great idea will last forever.

July 21, 2008
by Thames Hudson

About the book:
Looking for the perfect blog post recipe? Say no more! We’ve crafted the only blog checklist you’ll need in 2021 to assess the quality of your posts from every angle.

Use it to analyze whether your content piece will succeed:

Is it optimized for SEO?
Does it have the potential to attract backlinks?
Is it going to engage your readers?
Will it generate conversions?
+ Useful tips on how to improve in each of those areas."

Jul 27, 2021

About book:
Learn the art of conceptual copywriting from a master* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world

Basics Advertising:
Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images.
Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!"

June 1, 2008
by Ava Publishing

About book:
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a ""voice,"" including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Find an authentic ""voice"" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules."

May 22, 2012
by Wiley

About book:
What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories―and our professional success depends on it.

This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to:

  • Find the right story for a particular audience and purpose.
  • Leverage your own experiences, memories, history, and heritage.
  • Create, develop, and craft a universal story that resonates.
  • Connect with business associates on a more personal, relatable level.
  • Share your corporate vision and goals―and get others on board.
  • Resolve workplace conflicts and find workable solutions.
  • Boost creativity, spread ideas, and spark true innovation.
  • Improve teamwork and collaboration through listening and learning.
  • Integrate storytelling into all your communications for ongoing success.

You’ll learn the proven three-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.

Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results."


April 27, 2018



About book:
Effective, written work that people want to read, and remember, stands out. This book will help you write emails, a CV, a thesis, report, essay or novel. This book shows you to how to attack the piece of writing, from planning to effective communication so people will remember your work and want to come back to it.

August 31, 2014
by Geddes and Grosset




عن الكتاب:
كتاب التسويق الإلكتروني هو من احدى الكتب التي ينصح باقتناءها حيث انها من افضل الكتب التي تحدثت عن الموضوع بطريقة رائعة , كما انها من افضل اصدارات كاترين فيو التي شرح فيها نظريته بالكامل.
يتعرف القارئ في هذا الكتاب على الطرائق التي تسمح بإنجاز الدراسات التسويقية عن طريق الاتصال بالتركيز على المتغيرات التي تفسر السلوك الشرائي للمستهلك عبر الإنترنت والعوامل التي تؤدي إلى إرضائه وكسب ولائه من خلال الوظائف التي يمكن إسنادها لموقع بيع عبر الإنترنت (عرض مئات المنتجات، البحث عن معلومات عن المنتج، المقارنة بين الأسعار، الدفع...).يمكن للقارئ أن يستفيد من تجارب بعض المؤسسات (المذكورة في هذا الكتاب) التي قطعت شوطاً كبيراً في مجال التسويق الالكتروني في مراعاة البيئة الاجتماعية والاقتصادية التي تميز البلدان العربية.


24 سبتمبر 2016



عن الكتاب:
"كثيرة هي التعريفات التي حاولت شرح المقصد من كلمة تسويق، لكني أصوغها بشكل سهل: التسويق هو وسيلة لزيادة العوائد التي تحصل عليها من عمل تجاري - وتلك العوائد توفر لك دخلا أكبر، يجعلك تعيش حياة أفضل. التسويق علمُ يحاول فهم ما الذي يجعل الفرد منا يوافق على شراء سلعة / خدمة بعينها، منفقا من ماله الذي كد في جمعه. التسويق هو مجموعة من القرارات الذكية تتخذها عندما تبدأ نشاطا تجاريا، تحاول عن طريقه الحصول على حريتك المالية، ومن ثم تصبح أنت مالك أمرك ونفسك، متمتعا بنشوة النجاح عندما تخطو خطوات ناجحة، من شأنها أن تعود عليك بالأرباح وبالتالي النجاح. انظر إلى الرجل المحنك الذي يدير الشركات الكبار، انظر إليه لينًا طيعًا في يد طفله الصغير والخبير بأبيه، والذي يعرف كيف يراود أباه حتى يحصل منه على ما يريده. من أي كتاب أو مصدر تعلم هذا الطفل كيف يقنع أباه بأن يشتري منه بضاعته؟ من علم الطفل داخلنا كل هذا؟ إنها الفطرة التي أودعها الله فينا جميعا، ولذا حين تقول لي لا أستطيع التسويق، فأنا أرفض قبول ذلك منك، أنت تستطيع التسويق لنفسك، لكنك أنت من يرفض ذلك. لسبب أو لآخر، ما أن تأتي سيرة التسويق، حتى تجد الكثيرين يفرون منك، وكأنك تتحدث عن حساب المثلثات. ربما يقع اللوم على بعض من عرضوا عِلم التسويق في سياق ممل مضجر، لكن رغم هذا، يبقى التسويق سبيلك لأن تبدأ مشروعك الخاص بنجاح، ولأن تحقق حريتك وانطلاقاتك. لغرض التبسيط، سنتعرض في هذا الكتاب لبعض مبادئ ونظريات واستراتيجيات التسويق. لا نؤسس هنا لعلم التسويق، ولا نضع نظريات جديدة، بل نبسط الفكرة تماما، ونهدف لمخاطبة القارئ التقليدي، وطالب الجامعة العادي، وكل راغب في بدء نشاطه التجاري الخاص، وكل فضولي يريد معرفة المزيد عن فن التسويق، لكن بشكل بسيط وخفيف."

20 سبتمبر 2018

 

عن الكتاب:
هذا الكتاب أقدمه للقارئ الذي يحلم بأن يصير كاتبا في يوم ما، كما أقدمه للمحررين، والكتاب، وشباب الإعلاميين، والمترجمين، وكذلك للمتقدمين لاختبارات المحررين بالأمم المتحدة، وللباحثين عن مهنة في مجال التحرير، أو مجال السكرتارية، وللمدونين الذين لا يملكون ناصية اللغة.
والحقيقة أن معظم ما وضعته هنا يعود الفضل فيه للخبرة العملية في الأهرام، والمساجلات التي دارت مع طلبة مادة التحرير النابهين. وقد وجدت منهجا وقواعد متكاملة لتحرير النصوص في الأهرام معروفة عرفا وليست مدونة.
وحين بحثت عن مراجع لم أعثر على كتاب أفرد إفرادا للتحرير العربي يعالج الموضوع من وجهة النظر المهنية؛ والتحرير باب من أبواب العلم قل فيه المصنفون وندروا. وأقول لمن يزعم أنه لا توجد قواعد واضحة للتحرير عند العرب وأنهم لم يضعوا كتبا في صناعة التحرير؛ أقول القواعد موجودة. أما لماذا لم يصنف العرب كتاب فيها؟ فأقول إن المحرر كصفحة المسن تشحذ ولا تقطع. فهم يدبجون كتبا للآخرين ولا يدبجون لأنفسهم.
وقديما قالوا إن الناقد شاعر فاشل، وحديثا قالوا إن المحرر كاتب فاشل. والحق أنه لولا المحررون لوجد الكثير من الكتاب مشكلات جمة في تقديم مصنفاتهم؛ بل ربما ما استطاع معظمهم أن يخط كتابا واحدا؛ لأن الكاتب كان في البدء قارئا تربت قريحته، وتشكلت ذائقته اللغوية وترعرعت على ما صاغه المحرر وحسنه، وأجازه واعتمده للنشر.

مؤسسة الأهرام للنشر والترجمة التوزيع
1يناير 2011

    

Resources

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Freelancers Opportunities

SEO Sherpa

Published Date: 21-July-2024

Job Title: SEO Copywriter - Remote (English)

Country: Egypt

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Welocalize

Published Date: 26-July-2024

Job Title: Egyptian Arabic - Audio Data Creator

Country: Cairo,Egypt

Apply Now
Mediboost Australia Mindrift

Published Date: 25-July-2024

Job Title: Content writer - Freelance AI Tutor

Country: Cairo,Egypt

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Mediboost AustraliaThe Secret Society

Published Date: 21-July-2024

Job Title: Copy Writer-Remote

Country: Egypt

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Mediboost AustraliaMediboost

Published Date: 13-may-2024

Job Title: English Copywriter/Writer - 100% Remote

Country: Sydney, Australia

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Mediboost AustraliaTalent Disruptors

Published Date: April-2024

Job Title: Direct Response Copywriter

Country: Egypt

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Mediboost AustraliaTwinkl Educational Publishing

Published Date: 10-May-2024

Job Title: Content Writer / Editor - Arabic Teacher

Country: Egypt

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Mediboost AustraliaKalamcx

Published Date: October-2023

Job Title: Portuguese VRI/OPI Interpretation Vacancy

Country: Cairo, Egypt

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Mediboost AustraliaKalamcx

Published Date: December-2023

Job Title: Haitian Creole VRI/OPI Interpretation Vacancy

Country: Cairo, Egypt

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Mediboost AustraliaMAKASEB

Published Date: March-2024

Job Title: Copywriter (Conversion)

Country: Cairo, Egypt

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Mediboost AustraliaMAKASEB

Published Date: 12-May-2024

Job Title:  Sr. SEO Content Writer

Country: Cairo, Egypt

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Published Date: April-2024

Job Title:  Technical Writer

Country: Cairo, Egypt

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FAO FAO

Published Date: May-2024

Job Title: Communication and Content Specialist

Country: Cairo, Egypt

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FAOChain Reaction

Published Date: May-2024

Job Title: Senior Creative Copywriter

Country: Cairo, Egypt

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BlueclipBlueclip

Published Date: May-2024

Job Title: Content Writer-Remote

Country: London

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BlueclipAppy Innovate - EGP

Published Date: May-2024

Job Title: Content Writer-Remote

Country: Cairo, Egypt

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Mediboost AustraliaForbes Middle East

Published Date: 16-may-2024

Job Title: Senior Translator

Country: Egypt

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Mediboost AustraliaOTO

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Job Title: UI UX Writer-Remote

Country: Cairo, Egypt

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Mediboost AustraliaAronGroups

Published Date: 21-May-2024

Job Title: Content Creator-Remote

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Published Date: 10-Jan-2024

Job Title: Spanish Language Tutor (Freelance)

Country: Cairo, Egypt

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Mediboost AustraliaSBKITS

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Job Title: Content Creator/Copywriter

Country: Cairo, Egypt

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Mediboost AustraliaTheSoul Publishing

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Country: Cairo, Egypt

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Welocalize

Published Date: 30-July-2024

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Country: cairo,Egypt

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Freelancers Tools

GrammarlyGrammarly

Tags: language editing: English

Grammarly: Helps you in writing mistake-free in your writing, whether email, Facebook, Twitter, LinkedIn, and any other app you use. Even in text messages!

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GrammarlyQalam

Tags: language editing:Arabic

Qalam:the automated proofreading software, Helps you write clear and impressive texts, free from spelling and grammar errors by utilizing the latest Artificial Intelligence and Natural Language Processing Techniques.

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GrammarlyCanva

Tags: Design creation: English

Canva: Helps you create and share professional designs for anyone wanting to design anything, on your own or with others.No design experience is required, and it's free forever.

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GrammarlyUpwork

Tags: World Marketplace, English

Upwork: Helps you growing businesses find and work with top-notch talent and agencies. It's simple to get started: Just sign up, post your project, then review proposals to find the right independent contractor or agency for you.

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GrammarlyReverso

Tags: language Translation and editing, Worldwide languages

Reverso: Helps you in Translations in the context of "usage" in English-Arabic from Reverso Context: internet usage, water usage, energy usage, data usage, and common usage.

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GrammarlyUbersuggest

Tags: SEO Tool, English

Ubersuggest: Helps you to perform a Competitor Analysis to see which keywords your competitors are targeting. Generate better blog post ideas with Ubersuggest from a list of topics to publish content on. Use Ubersuggest to get more backlinks to raise your rank and expand your reach.

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GrammarlyBitly

Tags: Links shortens

Bitly: Helps you in shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month for use in social networking, SMS, and email.

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GrammarlyGinger

Tags: writing editing, English

Ginger: Helps you in rephrasing to empower you to write your best in ways that traditional online grammar checkers can't. Just enter your sentence, and our AI will provide reliable and useful alternatives: a bit shorter, a tad longer, more formal, direct, or creative.

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GrammarlyGrammarchecker

Tags: language editing, English

Grammarchecker: Helps you correct your writing instantaneously as you write; you can install Grammarly for your desktop or browser extension.

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GrammarlySahehly

Tags: language editing: Arabic

Sahehly: Helps you Review your texts and check them for grammar and spelling.

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GrammarlySEO review tools

Tags: SEO Tool, English

SEO review tools: Helps you in researching your competitors, finding traffic-driving keywords, building quality backlinks & more. Competitor analysis, keyword research, link building, rank tracking, on-page & tech SEO. 20+ SEO tools in one. Integration with Trello. Any type of content. Find & fix website issues.

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GrammarlyFreepic

Tags: Design creation: English

Freepic: is the main element for any products you create for your own business, like the design of your own website or blog. Also, Helps you with other applications like your business card, flyers, social media posts, video, or posters to promote your company, business, or a specific event.

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GrammarlyCrayon

Tags: Drawing and Writing, English

Crayon: is a stick of pigmented wax that Helps you in writing or drawing. Wax crayons differ from pastels, in which the pigment is mixed with a dry binder such as gum arabic, and from oil pastels, where the binder is a mixture of wax and oil.

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GrammarlyHemingway app

Tags: Writing Tool, English

Hemingway app: Helps you make your writing bold and clear. The app highlights lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it.

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GrammarlySumo

Tags: Email capture tool, English

Sumo: His a cloud-based email capture tool that Helps you improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding, and social media sharing.

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GrammarlyAll Hashtag

Tags: Hashtag generator tool, English

All Hashtag: hashtag-generator tool. Helps you in generating hashtags and optimize them piece by piece. Today you can find 4 hashtag tools that can help you to search and find the best hashtags for your content.

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GrammarlyLinkedin

Tags: job and internship network

Linkedin: is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.

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GrammarlyCampaign monitor

Tags: Mass mailouts tool

Campaign monitor: is a web app that Helps you to capture data to an online mailing list, manage it, and send HTML e-newsletters to it. It's a 'software as a service' tool, meaning you don't own the app but pay a monthly fee to use it. It's widely used by businesses to: send mass mailouts.

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GrammarlyWord tune

Tags: Paraphrase Tool, Language editing, English

Word tune: Help you to Explore fresh rewrite suggestions to diversify your language and level up your writing. Innovative AI technology helps you adjust tone and formality while retaining meaning.

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